Research: conduct primary research from the target market through survey
Thursday, October 1, 2009
Media: What radio stations, local publications, and billboards reach our target market? Get pricing.
Social media: What social media can reach our target market? How can these social media be used for Alexander Chevy?
Copywriting: What are the benefits and competitive advantages of Alexander Chevy?
Art: Look at Alexander Chevy's past advertising (website) and compare it with its competitors (other dealerships in our geographic area) advertising. What are they emphasizing? What's the appeal?
Remember, information on target market and base research is available in your folder.
Posted by the ad club at mtsu at 8:33 PM