Red Pepper

Hey this is Chris, here are the notes and quotes taken by Whitney from the last meeting.

I. Show Up

Working and living as a creative person never stops. You must always show up mentally and physically. This takes both ambition and imitative.

- "Creativity is not a talent, it is an obligation" we must "take owenership of your talents"
- " Attitude is Everything."
-"Never stop learning/reading"
-"Talent is Never enough"

All this to become a "talent plus" person.

II. Being real is so hard

-94% will continue or increase their investment in online communities and social media.

-Social media= HIGHLY measurable

-Advertisers are not set up to integrate traditional media tactics with online strategies.

-Advertising is moving away from the disruptive "big idea" towards persuasion through fitting organically into the consumer's social sphere. (insight into human behavior)

The industry is no longer separate departments. The new system focuses on integration, because we must realize that everyone is "a creative." This new strategy has the potential to great new ideas and unique opportunities.

III. Portfolio

-Online
-Email for Interview
-Focus on your strengths
-Present work that you are proud of and
work that represents you.
-Show strategic thinking.
-STAND OUT!!!


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"Be yourself and be respectful."

"Realize it does not come natural. Choose to be creative. Never stop learning and influencing others. ALWAYS HAVE FUN!"





Tips- 1. Integrate 2. Do Internships