the ad club at mtsu

MTSU Leave Behind

2009-12-06T01:29:00.003-06:00

notes from 10/11 meeting w/ Bruce Stanley, Creative Director w/ redpepper (Part 2)

MTSU Leave Behind

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SHOW UP - redpepper notes

2009-12-06T01:29:00.001-06:00

Notes from 10/11 meeting w/ Bruce Stanley, Creative Director from redpepper

SHOW UP - redpepper notes

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Red Pepper

2009-11-13T23:23:00.003-06:00

Hey this is Chris, here are the notes and quotes taken by Whitney from the last meeting.

I. Show Up

Working and living as a creative person never stops. You must always show up mentally and physically. This takes both ambition and imitative.

- "Creativity is not a talent, it is an obligation" we must "take owenership of your talents"
- " Attitude is Everything."
-"Never stop learning/reading"
-"Talent is Never enough"

All this to become a "talent plus" person.

II. Being real is so hard

-94% will continue or increase their investment in online communities and social media.

-Social media= HIGHLY measurable

-Advertisers are not set up to integrate traditional media tactics with online strategies.

-Advertising is moving away from the disruptive "big idea" towards persuasion through fitting organically into the consumer's social sphere. (insight into human behavior)

The industry is no longer separate departments. The new system focuses on integration, because we must realize that everyone is "a creative." This new strategy has the potential to great new ideas and unique opportunities.

III. Portfolio

-Online
-Email for Interview
-Focus on your strengths
-Present work that you are proud of and
work that represents you.
-Show strategic thinking.
-STAND OUT!!!

---

"Be yourself and be respectful."

"Realize it does not come natural. Choose to be creative. Never stop learning and influencing others. ALWAYS HAVE FUN!"

Tips- 1. Integrate 2. Do Internships

University Writing Center Logo & Slogan Opportunity

2009-10-01T20:38:00.001-05:00

Another opportunity to build your portfolio!

From University Writing Center:

The University Writing Center is holding a Logo/Slogan contest. The contest is open to all current MTSU students, and we’re eliciting original logo designs and/or slogans. All entries will be considered by the Writing Center administration, and the winning design will become the official Logo of the Margaret H. Ordoubadian University Writing Center—a great way for someone to leave their mark on MTSU! Obviously, we’re looking for fresh, creative, and dramatically appropriate material—no umbrellas, quill pens, light bulbs, or sheep, please. I’ve attached a copy of our flyer, and I encourage you all to pass word along to your students. The deadline is November 1^st (for now). Please direct any interested students to the Writing Center should they need more info. We appreciate your help in this matter!

de la Blue assignments for 9/30 - 10/6

2009-10-01T20:33:00.002-05:00

Research: conduct primary research from the target market through survey

Media: What radio stations, local publications, and billboards reach our target market? Get pricing.

Social media: What social media can reach our target market? How can these social media be used for Alexander Chevy?

Copywriting: What are the benefits and competitive advantages of Alexander Chevy?

Art: Look at Alexander Chevy's past advertising (website) and compare it with its competitors (other dealerships in our geographic area) advertising. What are they emphasizing? What's the appeal?

Remember, information on target market and base research is available in your folder.

Notes on Online Networking/Cover letters/References

2009-10-01T20:01:00.002-05:00

Valuable info from Nancy Stubblefield

Online Networking

- Creating your online presence

- Careers of the future

- Linkedin groups

- Facebook Groups

- Facebook Appolications

- Cover letters

- References

Difference between social networking and business networking

- casual vs professional

- friends contacts vs work contacts

- social need vs job need

Why network online?

- Recent recruiting changes

- Employers use:

- job niche boards

- social network sites

- online groups

- new technology for recruiters

- .job domain (Google .jobs for hits)

- click monitoring on job traffic

- employee referrals

Hot future careers:

- freelancing from home

- offices of the future

- youtube:

Best sites - Online Networking

- Linkedin

- world's largest professional network with over 43 million members in over 200 countries

- helps exchange knowledge, ideas, and opportunities with your trusted contacts

- a new member joins every second.

- Facebook

- founded in 2004

- if Facebook were a country, it would be the 4th largest in the world.

- half of Facebook users are outside of college.

- fastest growing demograhic is 30 and older

- check your photos and email addresses; make sure your profile represents someone a company would want to hire. Even if your profile is private, there are still ways to see those photos.

- Profile - online resume

- employment history

- biography (takes place of cover letter)

- specialties (takes place of skill summary)

- recommendations (takes place of references)

- documents (takes place of portfolio)

- Features

- groups: you can join up to 50

- email can be turned off for notifications of blog traffic

- join groups which are in your career interest area

- applications: 10 apps allowing you to do things like post documents or link your Wordpress blog. Most are free.

- Most effective profiles have:

- good industry connections

- relevant skills specific to your industry

- power phrases/key words

- coursework/professional training

- accreditations and licenses

- recommend others and have them recommend you to complete your profile

Asking about jobs online

- College students are like puppies.. everyone wants to help. Alumni are like stray dogs.. they appear desperate. Use your time in college to your advantage.

- Don't directly inquire about a job. Ask who they know/what they know about things in the industry, but never say "I need a job. Do you have one?"

Successful Networking = Job Success

- Employers anticipated a 22% decrease in hiring in 2009.

- Are your networking skills ready for your future job search?

Cover Letters

- aka application letter, prospecting letter, letter of inquiry

- copy your resume header to compliment and offer unity

- use proper business letter formatting

- like an objective, the cover letter should be relevant to the position

- traditional format letter used for job openings where you know the contact's information

- blind job lead format - used for things like newspaper ads which give little detail

References

- never use personal references - not considered credible.

- include 3 to 5 in a separate file for email and on a separate sheet of paper for hard copies

- ask your references before committing them

- include the person's name, title, company, address, phone number, and email address

Speakers (Updated 9/25)

2009-09-22T17:36:00.005-05:00

Just wanted to announce 2 of our speakers lined up for this semester!

On October 13th, Danna Grigson and Stephanie Ferguson from The Buntin Group's Media department and James Whitaker, Senior Account Executive with Clear Channel, will discuss Ad2 and what it's like to work in Media.

On October 26th, come hang out and bowl with Ad Club!

On November 10th, Bruce Stanley, the Creative Director for redpepper, will be speaking. More info closer to the date.

On November 24th, Hannah Paramore, President of ParamoreRedd, will be speaking. More info on that later as well.

de la Blue - I spoke with Alexander Chevy and we have the green light. I'm still waiting on the budget! Start thinking about what your group wants to do based on the research provided for you in your folder. If you can stay for a few minutes after the next meeting, we'll discuss strategy.

9/15 - First Meeting Notes

2009-09-16T00:31:00.004-05:00

Thanks to everyone who came to the first ad club meeting! For a rainy day, we had a great turn out! We hope you learned more about what ad club is up to this semester, and we'd love to hear feedback from you abo

ut the meeting. Email any questions or comments to mtadclub@gmail.com or comment on this blog! :)

Here are some highlights from tonight's meeting:

Some of you may know Ad Club as a few speakers a year, pretty isolated from each other, or something you do for extra credit. We're aiming to change that this year. Our wonderful former presidents got our club organized, so this semester's officers decided the next step was to give ad club members what they want. We took a survey over the summer and have used your answers to determine what this semester would look like.

You said you wanted more social interaction. We spent the first 10 minutes of the meeting tonight eating pizza and talking. We took another 5 minutes break midway through the meeting and we challenged everyone to find out more about someone they didn't know very well. We were incredibly proud to look around the room and see groups of people interacting and

building their advertising network. Networking will be emphasized this semester! Our main social event will take place on Monday, October 26th. We invite you all to join us for some bowling that night! Details will be provided closer to the event.

You said you wanted a meeting that focused on resumes. On September 30th, Nancy Stubblefield will speak on resumes,

interviews, and Linked In. Someone asked me what Linked In was tonight. Oh dear students of advertising, if you don't know, you will surely find out! Here's a hint: 80% of employers use Linked In the hiring process. One great thing about this resume workshop is that it's happening a week before the MTSU Career Fair. Even if you think you know everything there is to know about resumes, another set of eyes and a brush up course never hurt anyone, especially if you're attending the career fair.

You said you still wanted speakers. That's happening as well. I'm still getting all that information together, but we will definitely feature 3 speakers this semester. Dr. Applegate will give extra credit for attending these meetings.

You said you wanted to build your portfolio and have something tangible to show your talent. Here's where de la Blue comes in.

de la Blue is the student agency part of Ad Club. We view de la Blue as level 2. It involves a little more effort and commitment, but it also lets you take full advantage of what Ad Club has to offer.

de la Blue features 5 teams: Media, Social Media, Copywriting, Art Direction, and Research. Each team will have 3 to 5 members. We're keeping the teams larger in order to spread out the work. We understand that you have work, school, and other activities, so we're trying to keep time commitments realistic.

Our probable client will be Alexander Chevrolet. We say probable because our client contact is currently in Hawaii. We still need a little information from him which we'll get next week. We still handed out folders for each team featuring information about Alexander Chevy, a campaign schedule, contact information, and a client contract stating you understand the client reserves the right to use your work and that you will act in a way that positively represents MTSU while working on the campaign.

Teams have been formed and the following positions are still available:

3 copywriters

3 researchers

If you're interested in participating in de la Blue, please email mtadclub@gmail.com with the position you prefer so that we can get you a folder and keep you on our contact list.

So how do you join Ad Club?

Email mtadclub@gmail.com and request a membership form. Dues are $10/semester and need to be given to John Ande Hixson by October 13th. You must pay dues by that date to participate in de la Blue.

Pics from the First Meeting (because you were all so thrilled when I broke out the camera...)

social media group... such good sports with their smiling ;)

Art directors

yay for groups & networking!

this man will take your money. but in a non-threatening way.

yay for new members!

jen's shoes deserved a picture

Meeting Dates

2009-08-25T12:53:00.005-05:00

Here are our official meeting dates this semester. We'll let you know more details soon! :)

Meetings will be held in Comm 228 (the classroom where Ad Mgmt and Copywriting are held).

September 15th, 2009. 6 p.m. - Informational/Social meeting. We'll discuss where ad club has been, where it's going, and our newest ad club addition - de la Blue, a student agency.

September 30th, 2009. 6 p.m. - "Advertise Yourself!" resume builder meeting. Nancy Stubblefield, the Mass Comm career coordinator, will speak on resumes and MTSU resources to help you better your chances of finding a job. This meeting is going to be incredibly valuable for anyone planning on attending the October 7th Career Fair on campus.

October 13th, 2009. 6 p.m. - Speaker and topic to be determined.

October 26th, 2009. - This will be ad club's first social! We'll be celebrating Halloween and getting to know each other better at an off-campus location.

November 10th, 2009. 6 p.m. - Tentatively panel night. (Might flip flop with following meeting.) For those of you who came to the BOHAN panel last year, you know how valuable it was to hear a team of advertising professionals discuss their individual roles in a campaign. We'd like to hear about another campaign experience again this year. Agency to be determined.

November 24th, 2009. 6 p.m. - Speaker and topic to be determined.

December 2nd, 2009. 6 p.m. - Presentation night. While details are still being worked out, one thing we know for sure is that de la Blue will be taking an active role in creating advertising materials this semester. This night will be de la Blue's chance to show off their hard work to other ad club members and faculty.

So mark your calendars, because we're expecting a phenomenal semester and we want you to be a part of it! And food will still be provided at meetings. ;)

One last thing - look for us on September 8th from 1 p.m. - 3 p.m. in the Mass Comm building for the Mass Comm student organization fair!

Can't believe school starts in less than a week! We look forward to seeing you all and wish you the best for this semester!

Internship Opportunity w/ Kaplan

2009-08-03T14:31:00.001-05:00

Job Title	Campus Representative - Middle Tennessee State University
Kaplan Division	Kaplan Test Prep
City	Murfreesboro
State/Province	Tennessee
FT/PT	Part Time
Job Level	Entry Level
Required Working Hours	Afternoons Days Evenings Mornings Weekends
Job Description	We are looking for enthusiastic, motivated, and well connected college students to work part-time to help Kaplan promote our products and services on campuses across the nation. Applicants must be an active student at this campus in order to be considered for this role. Responsibilities: Provide information and generate interest on our programs via tabling on campus Post and distribute fliers and/or Generate leads and contacts for the local Kaplan Center Coordinate and participate in local marketing events Monitor and respond to competitive activity in the market Research and report on campus clubs and groups that would benefit from Kaplan products Facilitate introductions of Kaplan staff to club and group leaders Create a well known and respected campus presence Prepare room and materials for on campus events Qualifications: Must be actively enrolled at Middle Tennessee State University - Class status of Sophomore or above Have an established social and professional network within the campus community Available to work at least 5 hours/week and one academic year Excellent communication and presentation skills Exhibit outstanding leadership qualities Demonstrated instances of self motivation and initiative Apply at: kaptest.com/careers...click on "Kaplan Test Prep and Admissions" to find the link for Campus Rep position! Also, feel free to email Chelseay.Miller@kaplan.com with any questions. *Audition Dates For MTSU Students:* 8/13/2009- Nashville Kaplan Center 5:00pm 8/17/2009- Nashville Kaplan Center 3:00pm 8/27/2009- Nashville Kaplan Center 4:00pm 9/09/2009- Middle Tennessee State University 4:00pm

Pimping a new ad class (seriously, it's good stuff)

2009-06-25T16:41:00.001-05:00

Do you understand why Facebook opened to the masses? Do you really understand what all the Tweeting is about on Twitter? Still get your news just from the traditional sources?

Now more than ever, students leaving college will be asked to know not just how to use forms of social media, but also how to use them effectively to promote companies, products, brands etc. JOUR 4800 Advertising and Social Media hopes to help you determine the effective uses for advertisers and public relations practitioners of a variety of networking sites ranging from Facebook (there really is more to it than adding friends and posting party pictures) to Second Life (want to be a rock star? give it a try in Second Life). We'll be mixing hands-on projects with theoretical backgrounds to give you a chance to discover what social media can do for businesses.

The course will substitute for a professional topics course in the advertising and public relations curriculum. So come on...spend a semester with Dr. T (Farwell) and Social Media.

(or if you did paid internships before your senior year and don't want to do another one for credit, it can sub for your internship although you still need to talk to your adviser and get official permission.)

The class is listed under Journalism 4800 Seminar: Advertising and Social Media.

Internship opportunity with Microsoft

2009-06-19T16:19:00.003-05:00

Hey everyone! I recently received information about this and thought I'd share it with all of you!

If you're interested in an application, leave a comment with your email address, message me on facebook, or email me directly at whitneymsewell@gmail.com.

Microsoft Windows 7 Campus Rep Program

WHAT?

A 10-week Microsoft internship for an outstanding student on your campus in fall, 2009.

In October, 2009 Microsoft will introduce the all-new Windows 7. You told them what you want in a PC. They listened. And made hundreds of little improvements and a few big ones that add up to a whole lot less. Less waiting, fewer clicks, and less complexity. With less of what you don’t need, Windows 7 will help you do more. More work, more play, and more of everything in between. Making every task simpler and every day easier.

WHO?

We need outstanding student leaders across the country to help us introduce Windows 7 to their peers. Specifically we are looking for students who…

Have the respect of their peer group
Are recognized as leaders. They get involved in organizations to lead and influence, not just build their resume
Are tech-savvy and excited about new technology
Are experienced Windows and Microsoft Office users
Are connected to peers, both electronically through social networks and on-campus through involvement in clubs and organizations
Are “doers.” They’re the ones you trust when something needs to get done.

What’s required of a Microsoft Windows 7 campus rep?

Reps will receive everything they need to do the job including a Windows laptop computer. They will be asked to share an online demonstration of Windows 7 with their peers. Specifically they will:

Promote Windows 7 in different ways each week, following a week-by-week calendar provided by Microsoft.
Organize opportunities for students to view the capabilities of Windows 7.
Using Facebook, MySpace, Twitter and other means of social networking, promote the product to friends, post web banners and set up online event invitations for demonstrations.
Post detailed results to our portal in a timely manner.
Communicate with our account manager on any problems, challenges or ideas.

In addition to the invaluable experience of working for a Fortune 100 company, students will receive a Windows notebook computer and a significant cash stipend.

Take our survey!

2009-05-07T23:27:00.001-05:00

Click Here to take survey

Help us figure out how to create the best ad club experience for you next semester! It's only 10 questions and will be of great assistance to us as we plan next semester!

Thanks!

notes from 3/31 panel night w/ BOHAN

2009-05-06T00:28:00.001-05:00

BOHAN notes

Who was there? Account Executive, Media Planner/Brand Engagement Specialist, Media Planning Assistant/Brand Engagement Assistant, Copywriter, and an Art Director

BOHAN’s biggest and oldest client – Pigeon Forge. PF has a 20 year history with the agency. Everyone at the panel has worked on this campaign.

Step one: Brand Engagement process

Think about client needs and what the agency can offer as a solution.
Research your brand and TA.
The Brand Engagement specialist forms a Brand Brief.
The AE writes the Brand Brief and communicates it to all team members.

Think about Brand Issues.
PF Ex: current economy, increasing competition, nearby competition

Create the Brand’s position: PF – The Center of Fun in the Smoky Mountains

Internal exercises to get inspired for your brand:

Create a list of words describing your brand.
Form a Brand story.
Your list of words can contribute to your ad copy later

Form a Brand Strategy
Name your Target Audience
Create a Channel Strategy: When are you going to reach your target audience?
Creative Strategy

Media Process

Brand engagement, research
What channels and cost
Work with client and get approval
Buy air time or ad space
Maintain your buying relationships
Report what actually happened

If you can think of a way to reach your TA, you can find a company who can help you do it. Can get pricey. Watch your budget.

Media and Creative work closely.

Creative process:

Go outside your team; get a fresh set of eyes
Initial concepts – ideas
Creative Director narrows down ideas
AE gives feedback. AE must know how client will respond. Be totally in tune w/ client needs.
Present in-house to agency President

Political issues: Clients think about “Who’s going to yell at me?”

Copywriting

Be prepared to deal w/ a lot of revisions
Be prepared to deal w/ clients who think they’re writers – common occurrence
Pick your battles. The client has the ultimate say.

notes from 3/18 meeting with Tim Best

2009-05-06T00:24:00.001-05:00

1) Advertising Works
a. Educates, communicates, better consumer decisions, better products
b. For Advertising to work, you must know 2 things.
i. Who you’re talking to
ii. What your purpose is
1. Sell
2. Branding
3. Talking to themselves (shareholders, corporate culture)
4. Respond to competition
5. Education (create a need)
c. For Advertising to work, the tumblers must fall into place.
i. Economy
ii. Competition
iii. Product quality
2) Advertising is collaborative.
a. If you have a great idea, know that it will be fiddled with.
b. While some fiddling is necessary and makes the idea better, too much can ruin the great idea.
3) Advertising is NOT subjective.
a. There are things that work and don’t work.
b. Studies are done to help you know what works and what doesn’t. Some of it is learnt by experience.
4) Getting a Job in Advertising
a. Don’t go to an agency without knowing what position you want.
b. Build a portfolio.
i. Be willing to spend money to make your portfolio great.
ii. Including marketing plans, graphics, press releases, etc related to the job you want to do. Even if you want to be an Account Executive, a portfolio is necessary.
iii. Online portfolios are also a good way to differentiate yourself.
c. Work for a larger agency sometime during your career. Large agencies impress smaller agencies.
i. This may mean you have to go where they are.
ii. Think of your advertising career like the military. You might have to put in a couple years in a big city with big agencies before getting a job in the market you want (such as the small market in Nashville).
d. Redbook
i. Directory of agencies
ii. Where they are, billings, management, accounts
iii. Expensive, but if you have access to one, best source out there.
e. When you change jobs, reward yourself.
i. It’s okay to ask for more money than your last position if you’ve paid your dues and you’re worth it.
ii. Don’t change jobs too often.

Welcome to our blog!

2009-04-29T22:31:00.000-05:00

As of Fall 2009, the Ad Club at MTSU has a blog! Here you will find all the latest news from the ad club, notes from meetings, event information, and internship information.

Check back for a brief introduction of the Fall 2009 officers!